Top Benefits of Campaign Management

Do you have doubts whether you need advertising campaign management?

Chances are that if you are running any kind of business – you most likely do, because you’ll want to advertise it and stand out from the fearless competition. Having a capable marketing campaign manager, one like Digital Transilvania can provide, is one of the most essential tasks to scale your growth as a company, especially in such market place as UAE.

What is Marketing Campaign Management?

The “marketing campaign management” is the planning, execution, tracking, and analysis of all marketing activities throughout the duration of a marketing campaign: from strategy design to management and campaign analysis.

As a business, your marketing campaign is shaped to promote products or services, using a specific messages that conveys how your solution can solve your target audiences’ problems. The goal is to capture your audience’s attention – and convert their interest into action that yields results.

There are many types of marketing campaigns that track different metrics for success. For example, if you have just launched a new website and are looking to build traffic to gain visibility for your business, you might run a mix of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to drive traffic to your website and increase exposure for your brand. A good success rate would be measured in the volume of website visits, clicks, referral links, and so on. This will differ from a Social Media campaign that will track follower growth and engagement for success.

In a nutshell: marketing campaign management involves identifying and implementing the strategies that work best in support of your campaign growth, to reach those specific goals.

What Makes Effective Marketing Campaign Management?

The success of your promotional activity depends largely on efficiency of advertising campaign management. That’s why a crucial step before launching your campaign is to find a competent marketing campaign manager who will be responsible for overseeing all the tasks involved – which, as you can imagine, are plentiful!

On top of that, marketing is an extremely fast-paced industry with changes happening at breakneck speed. At Digital Transilvania we offer all knowledge and experience for the effective advertising campaign management as follows:

• Our specialist has excellent project management and people skills, but is also savvy with numbers and technology

• We understand your products, the industry, competitors

• We are aware of all the latest trends in the marketing industry and your business niche

• DT is up-to-date on new regulations in the advertising industry of the UAE

• Our campaign manager is able to experiment with new opportunities such as marketing channels, apps, ad formats and can creatively suggest solutions to problems

• We are able to identify new tools, systems, and platforms to improve campaign performance

Now that you see what effective marketing campaign management is all about, let’s explore why it’s essential for your business to hire Digital Transilvania to do just that.

Here are five top reasons:

1. Achieving results your business aims for

It’s a lot of effort to run a marketing campaign, from a monetary and time perspective. But the results of a well-executed campaign are worth it. They include:

• Increasing profit and sales

• Generating leads and new customers

• Creating awareness around your brand or new product

• Creating new partnerships for your business

• Establishing brand authority and advocacy

• Increasing product awareness

You need DT expert who can stay on top of the advertising campaign management to achieve those results with effective use of your business time and budget. Research estimates that marketers waste about 26% of their marketing budgets – so, effective marketing campaign management can help you avoid that. That’s why having the help of an expert who can provide guidance is invaluable.

2. Setting effective advertising campaign goals

Companies usually work in-house, with consultants, or ad agencies to create and run their advertising campaigns. Whichever option you choose, you still need a plan – and someone to execute it without wasting any time.

There are many steps involved in running your campaign and many decisions to make, starting from strategy. You may entrust to DT specialists finding solutions to following questions on your behalf:

• In social media, there are many channels – so, which one is suitable for you?

• What’s the typical budget spent for this type of campaign?

• What results should we track?

• Who should we target?

• How long should we run the campaign for and on which channels?

• What are the best tools to use?

• What is the typical success rate?

So, the advertising campaign can quickly become complex matter with wrong decisions taken leading to losses. To set up campaign correctly and run it smoothly a professional is required.

3. Track and analyze results

Once you start a marketing campaign, you can’t trust it to run itself and expect optimal results. While having a creative and solid strategy for your campaign is a great place to start, you’ll then need someone to implement it and then optimize it along the way.

Each campaign is built around a number of goals and it tracks metrics. Optimizing these results is a key aspect of advertising campaign management. Especially with performance marketing, which is extremely results-driven. Performance marketing is a method where advertisers pay for the number of actions completed by users. The KPIs for these campaigns include installs, lead generation, retention rate, churn, ROAS, and ROI.

At DT, we perfected this skill, so you can entrust any advertising campaign to our team of experts.

4. Skillful teamwork coordination – great campaign results

Successful advertising campaign management requires working optimally together as a team to achieve results. Each campaign’s success relies on the perfect mix of people’s skills between creative, strategic, and analytical. A successful campaign need designers, copywriters, data experts, marketing experts, and so on. Marketing is a broad niche so you might also work with specialists in SEO, influencer marketing, and affiliate marketing platforms – depending on your campaign.

Marketing campaign management requires delegating, coordinating, managing, and collaborating efficiently with everyone involved – team, clients, and stakeholders.

5. Advertising strategy – Re-evaluating and adopting new techniques is a key to success

Your company’s marketing strategy needs to be revised constantly in order to be effective in an ever-changing digital world, where there is no one-size-fits-all approach. It also needs to adapt to each business’ evolving needs.

Re-evaluating your company’s marketing mix yearly should be an essential part of this process. Using the right marketing mix will help your company to effectively use budget, target users in the right places, and gain a competitive advantage over other businesses in your space. It will allow you to scale your business goals into the future.

Now its all clear why it is important to have quality advertising campaign manager. Digital Transilvania experts have all necessary skills, knowledge and experience to deliver effective campaign management for your business – so give us a call for consultation.